“I have a model for that. Send me the data.”
Llewellyn Steyn and Cobi Smit spent years inside logistics companies optimising and designing networks with python tools they wrote themselves and kept saying that same line to colleagues. Meado was the answer: easy, fast, online logistics design and optimisation.
Two engineers who kept building the same tool.
“1 + 1 = 1.2”
Llewellyn Steyn
Co-Founder
Llewellyn Steyn is an Industrial Engineer with a Master's Degree in Industrial Engineering (Specialising in Operations Research). He has led large-scale warehouse designs, inventory optimisation projects, and route efficiency initiatives. With a strong background in operations research, he develops data-driven solutions that enhance supply chain performance and automation.
“Work hard, play hard.”
Cobi Smit
Co-Founder
Cobi Smit is an Industrial Engineer with a Master's Degree in Computer Science. Cobi is an expert in logistics automation and data analytics with 13 years' experience. He specialises in leveraging data-driven insights to optimise supply chains, automate operations, and enhance decision-making. With advanced programming and analytics skills, he transforms complex challenges into efficient, high-performance solutions.
Industrial and computer engineers, on the same problems.
The people who build the models, the software and the answers behind every meado project.
- Norman Meyer — Software Engineering Lead. Norman Meyer is a Computer Engineer from the University of Pretoria with experience in developing robust, production-level software. His strong engineering background enables him to tackle complex technical challenges and contribute to building efficient, scalable solutions.
- Ryan Coetzer — Senior Industrial Engineer. Ryan Coetzer is an Industrial Engineer from the North-West University. Throughout his career, he has developed a unique ability to take a holistic view of problems, allowing him to identify and implement solutions that benefit all parties involved. This skill has been essential in his success in various supply chain roles, where he has had the opportunity to work in different functions and develop a comprehensive understanding of the industry.
- Jans Steenkamp — Senior Industrial Engineer. Jans Steenkamp is an Industrial Engineer from the University of Pretoria. Jans is a simulation modelling expert and is part of our manufacturing team that helps companies improve their planning processes, better understand their capacity and unlock strategic value through supply chain visibility. Jans has built simulation models for some of the largest mining companies in South Africa.
- Dylan Schmidt — Computer Engineer. Dylan Schmidt is part of our software engineering and algorithms team. Drawing on industry experience and a solid foundation in Computer Engineering he applies first-principles thinking to create clean scalable solutions. Dylan helps both with our internal software development efforts as well as our custom software development.
- Gideon Francois de Wet — Industrial Engineer. Gideon de Wet is an Industrial Engineer from North-West University. With a strong focus on data analytics and business intelligence, he works closely with clients to transform complex operational data into actionable insights. Using Power BI, Gideon develops interactive dashboards and reports that improve visibility, support decision-making, and drive continuous improvement across manufacturing and supply chain operations.
- Elzaan Espach — Industrial Engineer. Elzaan Espach is an Industrial Engineer from the University of Pretoria. She works in our manufacturing team to help companies with manufacturing operations improve their planning processes, better understand their capacity and unlocks strategic value through capacity planning and supply chain visibility. She also helps deliver quality supply chain visibility solutions through Power BI.
- Dayne Huysamen — Computer Engineer. Dayne Huysamen is a Computer Engineer from the University of Pretoria with a passion for problem-solving. He is part of our software engineering and algorithms team, where he focuses on developing robust solutions for our clients. Dayne contributes to both internal development initiatives and custom client projects.
- Alexander Marshall Lymar — Industrial Engineer. Alexander Lymar is an Industrial Engineer from the University of Pretoria, focused on improving operational workflows and process efficiency. With practical experience in Business Intelligence he uses data-driven insights to streamline performance and support strategic decision-making.
Every network has stops. Check out if these are the right ones for you.
Life at meado is both professionally challenging and socially stimulating. Young engineers are given responsibility quickly and expected to perform well. Having a young team also makes the work environment lively, vibrant and fun!
- The method
How we work
Meado is a collobrative working environment where we solve problems in teams. Our problem solving approach is from first principles and always collaborative. We also believe in work hard play hard, frequent office braais are therefore part of the package!
- The team
Culture & social
Here at meado we believe that a strong foundation of success is to love what you're doing. We are a team of engineers who love to work together and have fun while doing so. You might even catch us on the padel court or having a braai on a Friday afternoon.
- Outward
Community & outreach
We came out of a university engineering department and never really left. Student projects, final-year work and the occasional guest lecture are part of how the team stays sharp.
- Final-year and vacation projects
- Guest lectures and industry talks
- Open to student research collaborations
- The long run
Learning & growth
The team is half industrial and half computer engineers, which means roughly every week one half explains something obvious to the other half. At meado we encourage constant learning, whether that is learning that you embark on independently or learning sponsored by the company. Learning remains core to everything we do!
- Paired across the engineering split
- You own something real in month one
- Mentoring both directions
Our Clients
